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Athleta Speaks Out on Plus-Size Model Controversy, Promises to ‘Do Better’

Last week, fitness brand Athleta was faced with an onslaught of criticism when it was discovered that the plus-size section on Athleta’s website was choosing not to use plus-size models to showcase the various “special sizes” merchandise. Instead, thin women were shown modeling items available in 1X and 2X sizes—and we mean all. Tops, bottoms, dresses, and the sale pages were all devoid of any plus-size models, with the largest size modeled being a medium.

Now, Athleta has issued a statement on the matter that doubles as a promise to be more aware of its practices in the future. “This is a place where we can do better. The positive portrayal of women in the media is very important to us,” the company’s statement said, according to Hello Giggles. “We celebrate women of all body shapes, sizes, ethnicities, and ages across our stores, website, campaigns, and social media channels. The Power of She campaign is what we really stand for. It’s really important for us to acknowledge the strength, health, and beauty all women have. This is something we’ve been looking at and working fervently to solve.”

As mentioned in the statement, Athleta has a prominent body-positive campaign called The Power of She, which celebrates women and girls around the world who make a positive social impact in various ways. Here’s hoping this was just an unfortunate, honest error on Athleta’s part and not indicative of a bigger trend to come.

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東京 University Of Tokyo. Creative Writer & Thinker. Music fanatic. I love my dog. Born & bred in Japan but frequent Los Angeles. Beauty & Fashion is my genre

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