Friends, stop what you’re doing. The earth just shook in the beauty community, and nothing will be the same. Sephora—the same Sephora whose VIB sales are planned and plotted for months in advance, because their sales are deep and infrequent—just got announced that it’s coming out with a new, unheard-of kind of sale. How unheard-of? Weekly. Weekly sales on beauty newness, along with free products and exclusive offers that’ll make the collection of makeup in the bottom of your bag grow seriously out of hand.
Sephora calls it—drumroll, please—the Weekly Wow. And the double meaning there is a double-edged sword, because while the sale will be new each Thursday until November 1, that means we’ve got only a precious seven days to get on that shit before it goes away. Something even better might come along, or not. The anxiety is not insignificant.
But back to happy thoughts! The first sale just went live, and these deals are entirely crazy. In an almost annoyingly canny move, the first week is palette-themed, and everything is 50 percent off, so good luck resisting. Stila’s Eyes Are the Window Shadow Palette is now $24.50; Anastasia Beverly Hills’ Contour Cream Kit could be yours for a square $20 bill. Tarte’s Rainforest of The Sea Skin Twinkle Lighting Palette, Volume II—all for only $21. This is too much (greatness, not money).
According to Sephora, you’ll be able to cash in on the sale both in-store and online, which is great intel in case everything sells out online (for example, what’s happening now). You could set an alarm, but Sephora’s got our backs: The sales will be announced on social media, through the store’s app, and via emails. Beauty Insiders will get a preview every Tuesday before the deal goes live, which is some major incentive.
The brand says that despite the palette-y start, each week won’t have a set theme moving forward, so expect variety. And while it’s aiming for 50 percent off on everything, that could change. For the time being, take a second to bask in those little red numbers and then jump on what you want, because stock is selling out fast.