A.P.D.G.’s Longwear Liquid Pigments are seriously versatile. The most obvious factor is they double as foundation and concealer. You can even use them as color correctors and mix them together with your moisturizer to make a DIY BB cream. The myriad of uses aside, Twitter is more concerned with the shade range of the line. And when I say concerned, I actually mean people are “shooketh” over how inclusive the shade range is.
Beauty brands are often criticized for offering 50 shades of beige, leaving many people underrepresented. A.P.D.G.’s pigments are filling in major gaps in the market, though. Their 33 varying hues range from a porcelain white to an almost pitch black. Of all the beauty brands that are currently positively representing deeper skin tones, A.P.D.G. might just win for deepest shade available. And that’s not the only deep shade available. Instead of featuring one one-size-fits-all deep shade or even three token dark shades, A.P.D.G. focused on making 16— yes, 16. They span undertones and prove that the deeper side of the foundation shade spectrum shouldn’t be minimized to a couple choices.
To help you find your perfect shade, A.P.D.G. also sells sampler packs with eight shades. You can experiment with them before committing to a full tube. All four options available (light, medium, medium-dark, and dark) are currently sold out due to all the Twitter hype. YouTube star Jackie Aina even tweeted saying that she’s never received so many requests for a product as she has for A.P.D.G.’s Longwear Liquid Pigments, and she ended up missing out on buying a pack. However, A.P.D.G. just announced that the sampler packs will be back on Friday, August 11, at noon. Consider that a friendly reminder to set your alarm!
You can shop all the A.P.D.G. Longwear Liquid Pigments now starting at $18 on adpg.co.
–This Woman Tests the Darkest Shades of Foundation From Different Brands to Show How Inclusive They Really Are
–Too Faced’s Latest Collab Aims to Make Its Shade Range Way More Inclusive
–This Makeup Tutorial Makes an Important Point about Skin Tone