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Brace Yourself: Uggs Are Getting the Jeremy Scott Treatment

The beloved Ugg boot has gone through many iterations, especially since the company has evolved and rebranded itself over the years. It’s also been making a serious play for the fashion space, enlisting Rachel Zoe to style their classic footwear and collaborating with the likes of Teva and Preen by Thornton Bregazzi. But today it was announced that our Uggs might be undergoing their most dramatic—and fashiony—transformation of all, at the hands of none other than Jeremy Scott.

Ugg is teaming up with the celebrity-favorite designer on a range of eight boots for men, women, children, and babies. As with everything Scott, the shoes are anything but subtle: One boot sees the brand’s signature chestnut boot painted over with flames coming out of the outsole; another seems to have let the designer loose with a Bedazzler, embellishing its exterior with all sorts of sequins, beads, and other delightfully sparkly things.

PHOTO: Courtesy of Ugg.

Photo: Ugg.

The souped-up footwear will run the gamut of prices: These special Uggs start at $90 and cap out at $1,195. So, yeah, these definitely aren’t shoes you keep in the confines of your home. (We predict Miley Cyrus will be spotted in the aforementioned Bedazzled boots.)

“I bought a pair of Ugg Classic boots and fell in absolute love with them,” Scott says in a statement. “I could not pass up the opportunity to do my own take on the Classic boot.” The collection, which is due out this fall, channels a California spirit with visual references to Los Angeles through the years, according to a release. “Jeremy Scott and the Ugg brand share a mutual spirit, love for pop culture, and California,” Andrea O’Donnell, president of fashion lifestyle at Deckers Brands (which owns Ugg), explains. “We are honored to collaborate with him this fall and launch a collection that stars our iconic Classic boots reinterpreted by Jeremy in his own unique way.”

Jeremy Scott x Ugg will debut on September 13 at five U.S. retailers exclusively: Intermix online, Just One Eye in Los Angeles, Serenella in Massachusetts and Florida, CHUCKiES in New York, and David Lawrence in Washington. Check out Scott modeling the flame-painted boots himself, below.

PHOTO: Courtesy of Ugg.

Photo: Ugg.

PHOTO: Courtesy of Ugg.

Photo: Ugg.

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東京 University Of Tokyo. Creative Writer & Thinker. Music fanatic. I love my dog. Born & bred in Japan but frequent Los Angeles. Beauty & Fashion is my genre


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