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Stitch Fix Is Introducing More Than 100 New Brands

Shopping in 2017 is a totally different exercise than it once was, thanks to online styling services and subscription boxes that take all the guesswork out of putting together outfits. And though they definitely come through when it comes to figuring out our office wear, these programs don’t always offer the most comprehensive range of designers and trends. A new feature from Stitch Fix is hoping to change that.

Today, the company is introducing more than 100 new apparel and accessory “premium” brands, from Helmut Lang and Theory to Kate Spade New York, filling the void for contemporary brands in the online styling space. You might already be familiar with its staple styling services; but if not, here’s how it works: After filling out a profile that asks you about your personal taste and preferred price point, you receive five pieces of apparel and accessories handpicked by an in-house stylist. You buy what you want, and send back the rest (or you can keep them all, if you loved the whole set).

The new offerings expands the range of labels you can expect in your deliveries. Plus, more than half of the products that will be available as part of this Stitch Fix upgrade will be exclusive to the site, so you definitely won’t get caught wearing the same outfit as your coworker (unless she, too, is a subscriber).

As always, each delivery will be curated by a professional stylist and sent right to your doorstep, so you can spend time on the important things in life—like, say, re-watching Game of Thrones before the big season finale.

“This launch offers a compelling combination of recognizable brands that our clients know and love, as well as new emerging brands they can discover for the first time,” Katrina Lake, Stitch Fix’s CEO, said in a statement. “Now, our stylists have even more ability to create the perfect Fix for each client.”

Along with the aforementioned ready-to-wear labels, Stitch Fix subscribers who have already signed up for the higher price point style profile can also expect to find both apparel and accessories from Alice and Olivia, Rag & Bone, Rebecca Minkoff, AG, J Brand, and Paige among their upcoming outfit deliveries. Should you want to keep any of the products curated by one of the company’s stylists, these new products will range from $100 to $600.

Check out some of our favorite products from Stitch Fix Luxe’s launch below.

Kate Spade New York dress, $348

Rebecca Minkoff sweater, $286

Theory bag, $315

Velvet by Graham & Spencer jacket, $198

Three Dots top, $128

Paige jeans, $228

Scotch & Soda top, $268

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東京 University Of Tokyo. Creative Writer & Thinker. Music fanatic. I love my dog. Born & bred in Japan but frequent Los Angeles. Beauty & Fashion is my genre

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