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CoverGirl Just Named Issa Rae As Its New Ambassador

Issa Rae is the success story we need right now. After gaining a rabid following on YouTube with her Web series, Awkward Black Girl (still, incredibly, going by the handle “actingrl112”), the actress took over HBO with her critically acclaimed series, Insecure. That sounds like a lot of high-minded accolades—and it is—but it’s really all thanks to Rae’s knack for nailing the details. She calls out both the absurd and bittersweet moments in our day to day. Now she’s just been named CoverGirl’s newest ambassador, and she’s the perfect choice for this significant role.

Fans of Rae probably remember that her Awkward Black Girl character came from her own experience, heightened to really emphasize the absurdity of the things we do. But speaking to her real life on Instagram, Rae explained just how important of a move this is for black women young and old. “I remember being an awkward black girl in high school, reading the pages of my favorite magazines, casually flipping through @COVERGIRL ads, singing their slogan in my head,” she wrote. “Never EVER in my life did I imagine I’d be one. I am SO honored and SO excited for what’s to come.”

In CoverGirl’s announcement, a spokesperson for the brand told us that they saw what we all see: “With her characteristic wit and charm, unique observations on life and culture, and outspoken but relatable nature, Issa truly embodies the CoverGirl spirit of inclusive self-expression, inspiring people to embrace what makes them unique and confidently represent that to the world.” Speaking to the power of makeup, Rae said that, “My character is ever-evolving, and makeup is a tool to help transform my persona—whether for a role I play in content that I produce, or the different roles I take on in my life.”

She added: “Becoming a CoverGirl means a lot because the brand recognizes just how important it is for people to embrace their individuality and express themselves in unique and diverse ways. This has been a major part of my personal journey and a message that I want to share with others.”

As anyone who’s seen Insecure can attest, the series revolves around portraying her experience 100 percent authentically. And with CoverGirl’s growing portfolio of ambassadors—like Muslim beauty blogger Nura Afia and YouTube makeup guru James Charles—Rae’s addition proves the brand is continuing to push for genuine, diverse role models.

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東京 University Of Tokyo. Creative Writer & Thinker. Music fanatic. I love my dog. Born & bred in Japan but frequent Los Angeles. Beauty & Fashion is my genre

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