In a potentially genius (but largely bizarre) spot of
marketing, Fatboy Slim
has recruited none other than Aussie cricketing legend Shane Warne to portray him in a new
infomercial spruiking a
previously announced remix album of the British DJ’s
Fatboy Slim Vs Australia features seven of the
producer’s classic tracks, remixed and reimagined by Aussie
artists, including The Kite String Tangle doing ‘Praise You’,
Set Mo tackling ‘Weapon of Choice’ and of course Northlane’s
divisive take on ‘Eat, Sleep, Rave, Repeat’.
And ahead of its release (not to mention his headlining sets at
this year’s rambling Electric
Gardens festival), Fatboy has enlisted the legendary
Australian spin bowler to hock his fresh wares.
“Hello, I am international DJ superstar Fatboy Slim,” Warnie
proclaims in the cooked clip. “I’m here to tell you about my
new album, Fatboy Slim Vs Australia.”
And tell us about the new album, he does.
Watch in polite bewilderment below, and just
FYI, Fatboy Slim Vs Australia is out today.