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The Best 7 Music Videos of April 2018

That thing where we watch all of the music videos that came out in the last few weeks so you don’t have to.

7. Princess Nokia: “Your Eyes Are Bleeding”

Directors: Milah Libin and Destiny Frasqueri

The video for “Your Eyes Are Bleeding” begins with a disclaimer that the subsequent footage is pulled from Princess Nokia’s 1992 World Tour, which stretched from 2016 to 2018. Juxtaposed against celebratory shots from high-fashion photo shoots and sold-out shows are darker moments that underscore the loneliness many artists feel on tour but rarely show. Filmed in part by her friend and frequent collaborator Milah Libin, the clip paints an intimate portrait of an artist who, with each release, lets us a little deeper into her world. –QM

6. SZA: “Doves in the Wind” [ft. Kendrick Lamar]

Director: Nabil

It’s the return of Kung Fu Kenny! This time, he’s joined by SZA, who traverses the desert on horseback to train with the master in this campy homage to kung fu movies. But first she must battle ninjas, avoid sand traps, and dodge darts shot from a bamboo reed, all of which might as well be a metaphor for being a woman on a hip-hop label. Clearly possessed with a great inner strength all her own, SZA ascends above her teacher in the end. –QM

5. Duke Dumont: “Inhale” [ft. Ebenezer]

Directors: Gerard Bush and Christopher Renz

Sloths win online because they bend time to their will. As our precious minutes scroll by faster and faster, we look at these deliberate creatures and see heaven in slow motion. This is the idea behind UK dance producer Duke Dumont’s latest video, which harkens back to Fatboy Slim’s heyday in its joyful insanity. “Inhale” stars a sloth trying to make its way past a pack of rabid human colleagues, as they all try to rush out of a colorless office at quitting time. The premise is wonderfully simple, executed with bloody brilliance: Our tiny-eyed friend must avoid fistfights, chopstick stabbings, and a billowing fire extinguisher en route to the exit. You’ve never seen “slow and steady” done quite like this. –RD

4. Father John Misty: “Mr. Tillman”

Directors: Jeff Desom and Carlos Lopez Estrada

This is pure Mr. Misty—funny, creepy, existentially alone. The video follows the song’s lead, with Josh Tillman pacing inside his own head while considering an extended hotel stay. As housekeeping, room service, and hollow salutations coalesce into a gnawing background hum, he starts to lose his grasp on reality. Fancy lodgings can be pretty psychedelic places—all those doors to nowhere!—and Tillman mines that feeling here, coming away with a video that’s somewhere between The Shining and “Hotel California.” Fourth walls are broken. Graves are dug. Body doubles crash down on cabs. Tillman checks out again and again, but he never leaves. –RD

3. Janelle Monáe: “PYNK”

Director: Emma Westenberg

There is nothing subtle about “PYNK.” Neon signs call for pussy power, underwear proclaims “I grab back,” and every rock formation is awash in rosy hues. Even the pants that Monáe and her dancers wear are labias asking to be explored by Tessa Thompson. While Monáe has rightfully acknowledged that womanhood is not defined by the possession of a vagina, the “PYNK” video stands nonetheless as a glorious celebration of the organ, and of Monáe’s own proudly fluid sexuality. –QM

2. J. Cole: “Kevin’s Heart”

Directors: J. Cole & Scott Lazer

When Kevin Hart apologized for cheating on his pregnant wife last year, he did it on Instagram, in the most public fashion imaginable. (The video has collected more than six million voyeuristic views.) The saga seemingly inspired J. Cole to make a song about his own unvirtuous proclivities, so it only makes sense to get Hart to star in its video. “Kevin’s Heart” finds the often-manic comedian toning down his schtick as he goes about a normal day: groceries, stroller shopping, meetings. All the while, judgmental eyes look at him in disgust, with the tsk-tsking played for low-key, rueful, “Atlanta”-type laughs. There’s an element of woe-is-me-ism at work here which, coupled with the highly composed shots, makes the clip feel like a philanderer’s masochistic fantasy. But there’s honesty here, too, like when Hart is shown staring blankly in his car, with only his own thoughts for company. –RD

1. Drake: “Nice for What”

Director: Karena Evans

We’ve lived through Soft Drake. Fun Drake. Tough Drake. Sad Drake. Bro Drake. Needy Drake. Angry Drake. Disco Shower Drake. Drunk Drake. Meme Drake. Swole Drake. Do My Dance Drake. Tropical Drake. And now, Pandering Drake. Which sounds bad. But it is not. Because Drake is an amazing panderer. He knows what we want and he gives it to us in a stylish package tailor-made for internet consumption. We want self-aggrandizing generosity, so he gave us the feel-good write-off known as the “God’s Plan” video. We want our favorite famous women looking and feeling fly as hell with the latest Drake smash bouncing in the background, so he gave us the “Nice for What” video. Demand, supply, repeat. –RD

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The world famous Red Rose Mafia girls international online magazine. Hand picked with the latest music, news, fashion, tech, health and more for their viewers. Originally created in East Los Angeles- Hollywood the Red Rose Mafia sisterhood/ membership has grown from a local sisterhood to a worldwide sisterhood. Founder Adela Delgado and members of RRM has been responsible in influencing southern Californias street trends and today's generation worldwide.

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