Hair Color is officially the number one service in salons today. And thanks to a plethora of irresistible color options—from better-than-natural to rainbow brights, pastels and metallics—women are stepping up their relationships with hair color, coloring their hair 20% more frequently over last year. All that hair color requires the kindest, gentlest care possible, and Biolage is responding to the specific need with its new Biolage R.A.W. Color Care collection.
Biolage R.A.W. Color Care Shampoo and Conditioner gently bathes hair with nourishing coconut milk and antioxidant-rich meadowfoam. These color-coddling milks leave hair color shiny; extend color vibrancy and result in hair that’s supple, conditioned and soft to the touch. And like all natural-origin formula R.A.W. products, R.A.W. Color Care is as kind to the planet as it is to hair, thanks to the fact that these vegan formulas are free of silicones, sulfates, parabens and artificial colorants.
R.A.W. Color Care Shampoo, $25.00
R.A.W. Color Care Conditioner, $25.00
There are plenty of things in life to make you feel guilty—eating the entire pint of ice cream in one sitting, binging on Stranger Things when you’re supposed to be finishing a report, emptying the recycle bin into the regular trash just this once! But thanks to the new Biolage R.A.W. Heat Styling Primer from Biolage, blow-drying your hair can be a completely guilt-free experience…on many levels!
This new member of the Biolage R.A.W. natural origin and vegan styler family erases “fried hair” guilt with heavy-duty heat protection—up to 450 degrees! The coconut milk and meadowfoam-infused formula is the essential blow-dry companion, priming hair and leaving it touchable, flexible and healthy when applied to damp, towel-dried strands prior to exposure to heat. Pair it with one or more of the existing five Biolage R.A.W. Stylers to create hairstyle perfection for any #LiveRaw look. Like all of the R.A.W. Stylers, Heat Styling Primer provides a “naked touch,” with high performance styling results that are seen but never felt!
And while your hair enjoys a guilt-free blowout, the earth benefits, too! Like all Biolage R.A.W. products, Heat Styling Primer is free of silicones, sulfates, parabens, artificial fragrance and artificial colorants for a low-to-no impact on the planet, as well as on your hair!
R.A.W. Heat Styling Primer, $19.50
All products available at ulta.com