Connect with us

MUSIC

Vevo Phases Out Website And Apps, Focuses on YouTube

Three days after YouTube launched its new streaming service, Vevo has announced that it is shuttering its individual website and applications. Vevo, a venture co-owned by Universal Music Group, Sony Music Entertainment, Warner Music Group, and YouTube’s parent company Alphabet Inc, was a video hosting service that was created primarily to help content owners monetize their videos. The official website boasts that their videos collectively reach 25 billion views per month, hosting over 330 thousand videos. The platform eventually extended to include an app and some original content from Vevo itself, like Vevo dscvr and LIFT, both of which the company pledged to focus on as they shutter their website. (They also tease “new formats”, but what those “new formats” are remains to be seen.)

Vevo decided to focus on their brand, or as they worded it, they will continue to handle “Vevo-specific advertising on all distribution platforms – including the sponsorship of video premieres.” As tech writer Peter Kafka noted on Twitter, shutting down the website and apps means that Vevo isn’t that far off from shutting down altogether. As they prepare to shut down their apps and website, and as YouTube Premium takes precedence, it remains to be seen what will happen next to Vevo, the owner of most of YouTube Music’s videos. YouTube was, from the beginning, the primary hosting service for Vevo’s videos anyway, and the refocusing on making content YouTube’s platform rather than their own may ultimately be what keeps the platform’s name alive.

YouTube had made a deal earlier this month to sell Vevo’s videos directly to advertisers, rather than Vevo’s team handling sales, announced by Google adding Vevo videos to its “Google Preferred” tier.

Continue Reading
You may also like...

The world famous Red Rose Mafia girls international online magazine. Hand picked with the latest music, news, fashion, tech, health and more for their viewers. Originally created in East Los Angeles- Hollywood the Red Rose Mafia sisterhood/ membership has grown from a local sisterhood to a worldwide sisterhood. Founder Adela Delgado and members of RRM has been responsible in influencing southern Californias street trends and today's generation worldwide.

Click to comment




More in MUSIC

RRM Spotlight

ALTERNATIVE

Glare – Into You

By July 23, 2018

ALTERNATIVE

DOPE LEMON – Honey Bones

By July 23, 2018

HIP HOP

Snow Tha Product – Myself

By July 20, 2018

CULTURE

De Donde Salí – Leymy

By July 20, 2018

MOVIES

HUNT FOR THE SKINWALKER 2018

By July 20, 2018

#ALTERNATIVE

Where can you find The Malliard Report? Everything you need is at Malliard.com Add it to your bookmarks content added mutliple days week #Malliard #Paranormal #Alternative #Trending #Topical #Conspiracy

test Twitter Media - Where can you find The Malliard Report? Everything you need is at https://t.co/z4rD170p4b Add it to your bookmarks content added mutliple days week
#Malliard #Paranormal #Alternative #Trending #Topical #Conspiracy https://t.co/TvWxf6f8MQ

#HOLLYWOOD

The problem with lesbian visibility in #Hollywood 🎥🎥🎥 “People are far more concerned about #gay male erasure than a lack of #lesbian representation” - @LindaRiley8 #rubyrose #jackwhitehall #lgbtqia divamag.co.uk/Diva-Magazine/…

test Twitter Media - The problem with lesbian visibility in #Hollywood 🎥🎥🎥 “People are far more concerned about #gay male erasure than a lack of #lesbian representation” - @LindaRiley8 #rubyrose #jackwhitehall #lgbtqia https://t.co/HYLNtr48fk https://t.co/KolFZIkqwr

#ArethaFranklin star on #Hollywood Walk of Fame covered with flowers, pictures, and quotes after he death this morning @KTLA

test Twitter Media - #ArethaFranklin star on #Hollywood Walk of Fame covered with flowers, pictures, and quotes after he death this morning @KTLA https://t.co/6sEvLnkMLr
To Top